Mitsubishi created the 'Project America' in which they could manufacture vehicles solely for North America without succumbing to changes for various export markets. The Mitsubishi Endeavor SUV Crossover was the first vehicle manufactured under this new project and was completely built in the company's Normal, Illinois factory. The Endeavor is a mid-size crossover with a design that resembles that of the Mitsubishi SSU. The SSU was debuted at the 1999 North American International Auto Show with a similar style as the Endeavor but an entirely different engine. When the Endeavor debuted on the market, it came with a standard 6G75 3.8 Liter V6 215 hp motor. That motor was eventually improved to 225 hp where it has remained. The endeavor also offered a four speed semi-automatic transmission standard with the optional all wheel drive system that is so popular among crossover SUVs.
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Mitsubishi had high hopes when they created the Endeavor Crossover, but the vehicle never quite lived up to the company's expectations. The company released their sales goal when the SUV debuted, and only managed to sell less than half of that the first year. In every subsequent year, the Endeavor sales have continued to decline. In 2009 Mitsubishi did not release a model for the retail market and instead worked on redesigning the crossover for the 2010 year. A completely new look debuted on the 2010 model, but that didn't seem to boost sales. In April 2011, Mitsubishi announced that production of the Endeavor crossover would cease in August 2011.
While sales may have never taken off for the Mitsubishi Endeavor SUV Crossover, there are many benefits that come with the vehicle. It offers a stylish design and plenty of room for five people and any equipment or gear that they might have with them. Like most family crossover vehicles, the Endeavor combined the best of an SUV with the best of a car. Top benefits like elevated seating and the all wheel drive make it appealing to those looking for an SUV, while the economy that comes with great fuel mileage and a smooth ride similar to a car will appeal to those not ready to take the full plunge into sports utility. Unlike the larger SUVs on the market, the Endeavor isn't meant to go off-roading or to tow items. It does however look good and come with an engine that performs well and handling that can compete with most vehicles.