Weekly Automotive Wrap Up – June 23, 2012 – BMW, New Bentley Speedster, Dodge Dart 2013, Nissan LEAF and More.
BMW Launch of i-Series in Rome. Luxury automaker BMW began its worldwide road show of the BMW i Born Electric Series in Rome this week. The road show will visit 6 cities in the next year including New York in November 2012. The i-Series are low impact environmentally friendly vehicles boasting zero emissions, an all electric engine and long traveling ranges between charges. The need for sustainability and clean energies is being embraced by luxury product manufacturers and BMW seems to be leading the charge. The two i-series models are the BMW i3 Concept and the BMW i8 Concept.
BMW Official Sponsor of UN Sustainability Conference. BMW again hit the headlines this week becoming the official sponsor of the UN Rio+20 sustainability conference in Rio de Janeiro. BMW will present its management milestones in sustainability in the “BMW Group Sustainability Lounge” at the conference. The lounge is a 400-square-meter pavilion made of lightweight white nylon, is supported by air pressure and contains fabric that allows for optimal utilization of daylight. Who said that sustainability couldn’t be luxurious! Delegates and visitors will be able to test drive Mini and BMW electric vehicles on the “BMW Group Electric Vehicle Test Drive Circuit”.
Bentley Introduces Continental GT Speed Coupe. The Continental GT Speed coupe is the fastest production model released by Bentley hitting speeds of 205 mph or 329 km/h. Orders for the new coupe can be placed now for delivery in October 2012. The Bentley W12 engine develops 625 PS (616 bhp/460 kW) at 6000 rev/min and 800 Nm of torque with acceleration of 4.2 seconds from -100 km/h. A new gearbox improves fuel economy by 12%. The look is sporty and muscular with the style and class that only Bentley can offer.
Dodge Dart 2013 Hits Dealerships in Michigan. The Palace of Auburn Hills, Michigan was packed with nearly 300 dealers for Dodge’s event to mark the release of the 2013 Dodge Dart into dealerships across Michigan, Ohio, Indiana and Kentucky. This was a good opportunity for dealers and Chrysler reps to get together to celebrate the launch. Chrysler hopes that the Dodge Dart will be racing out of the Palace straight into the hands of new car buyers.
Fisker Hits Wall Street. Leading manufacturer of luxury electric vehicles, Fisker, launched a huge multi-page advertisement on Friday’s (June 22, 2012) edition of the Wall Street Journal. For those of you that missed it, the text of the ad contains some inspirational quotes that epitomizes Fisker as a new car company, developing a new concept, the luxury electric car. I really loved the piece and wanted to share some lines that got to me:
“…they don’t care that not everyone is behind them.
Because they know the doubters aren’t the builders.
The critics are never the creators.
And the skeptics, rarely the inventors.”
Nissan – A Turn On for a Million People. Nissan’s online campaign to get one million people in 100 days ‘turned on’ to electric vehicles reached its goal with 15 days to spare. On behalf of Nissan Europe, Paul Willcox, Senior Vice President for Sales and Marketing, Nissan in Europe said “It shows that more and more people are realising that cars like Nissan LEAF are a real alternative …the Big Turn On will continue to spread the word about the 100% electric LEAF.” The city with the most drivers turned on to electric vehicles will be given 30 Nissan Quick Chargers. Also, the person who promotes the most people to turn on to the Nissan LEAF will win a Nissan LEAF. This aggressive marketing campaign by Nissan seems to have hit the mark and captivated the hearts and minds of drivers all over Europe.
To participate in The Big Turn On, go to http://www.thebigturnon.com/ or take a test drive of the Nissan LEAF.