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Daily Archives: November 17, 2019

Future of Aston Martin Rides on the DBX SUV

aston martin dbx

The Aston Martin DBX is its maker’s entry into the luxury sport utility vehicle market. From a company that has specialized in supercars over the years, it is all-new territory for them. However, analysts think that the brand’s entry to the niche is worth all the risk and the new product might be the saving grace of the automaker.

According to Bloomberg, Aston Martin has lost three-fourths of its value since its initial public offering in October 2018. The problem has been attributed to the poor performance of the much-hyped Vantage, DBS and DB11 Volante cars in the market. This caused the company to publish financial warnings and they have been pushed to invest more in the business to stabilize it. The event also landed Aston Martin in the list of the worst-performing big companies in the UK during that period.

The British brand recovered a bit, thanks to its sale of six DB4 GT Zagato Continuation supercars that yielded £2 million each in profits. However, that’s still not enough, so the coming of the DBX might change its fortune.

Aston Martin is looking to capitalize on the popularity of luxury SUVs, particularly in big markets like China and Russia. The company is looking for a boost in their marketing as well in the coming James Bond film titled “No Time to Die”.

Daniel Craig reprises his role as Agent 007 upcoming movie. As Aston Martin cars have been one of the mainstays in the franchise, some of its vehicles like the DB5 and Valhalla will be featured there. The $189,000 Aston Martin DBX will take the spotlight also to promote it to buyers.

Major details about the Aston Martin DBX are yet to be revealed but what we know so far is that it will get Mercedes-AMG’s 4.0-liter biturbo V8 engine. The unit will let the SUV produce up to 542 hp and 516 lb-ft of torque.

With the DBX in its offerings, Aston Martin is targeting to improve its annual production to 14,000 vehicles on its way to 2023. That’s more than double than their performance last fiscal year.

Furthermore, Aston Martin CEO Andy Palmer said they are looking to attract customers who want an upgrade from their Range Rovers and Porsche Cayennes with the DBX.

Cybertruck and CYBRTRK Names Patented for Tesla Electric Pickup

tesla pickup truck

Details about the possible names for the planned Tesla electric pickup truck have been revealed. Based on the recent filing of the electric vehicle maker with the United States Patent and Trademark Office, the product will carry either the Cybertruck or CYBRTRK moniker. A proposed badge for the auto surfaced too.

Elon Musk already confirmed the official unveiling of the Tesla electric pickup via Twitter. He referred to the vehicle as “Cybertruck”. The same post also mentioned that the big reveal will happen on November 21 near the SpaceX rocket factory of Tesla in Los Angeles.

The Tesla electric pickup is the American EV brand’s answer to the upcoming electric Ford F150 pickup truck. This could pose as a strong rival to Ford in the electric pickup segment of the market since Tesla has established itself already in the EV niche. At present, it already has the electric sedan, sports car, crossover and SUV in its lineup.

The Cybertruck or CYBRTRK names for the pickup seem to be a departure from the traditional naming scheme of Tesla. Currently, the company uses the word “Model” succeeded by a letter or number in identifying its vehicles. So this appears to be a fresh start for them.

In a related report, we have recently unearthed a site that is already capitalizing on the name revealed by Musk. Following his announcement, someone already created a forum dedicated to the upcoming Tesla pickup truck called the CYBRTRK Owner’s Club. Great job in beating Tesla to the chase guys!

2020 Chevrolet Corvette C8 Convertible Totaled

The 2020 Chevrolet Corvette C8 Convertible embodies a major overhaul compared to the C7. A key revision in the series is its retractable hardtop, which is a departure from its predecessor’s soft-top roof that Corvette Chief Engineer Tadge Juechter considers as one of the reasons why the C7 underperformed in the market.

Recently, Drive 615 was looking for a quick scoop of the C8 topdown in Accelerate Yellow finish at the assembly plant of Corvette in Bowling Green, Kentucky. As he was snooping around, one version of the car caught him by surprise instead. What he saw was a totaled prototype of the vehicle.

Sitting in the yard of the automaker is a completely camouflaged version of the C8 Convertible. That means it is one of the model’s test cars. Noticeably missing in the auto is one of its front wheels and its airbags have been deployed.

We can only speculate about what caused the condition of the C8 Convertible in the video. It is possible that the car underwent a crash test, but its front and rear do not appear to be crumpled from the collision. Another scenario is that something may have gone wrong that sent its front wheel flying out along the way. Regardless, this is a clear indication that Chevy is going into great lengths in testing its cars to ensure their performance and safety.

According to Chevrolet, the new Corvette C8 Convertible will only be $7,500 more expensive than its coupe variant. That means its starting price should start at the $67,000 mark. The production of the vehicle is expected to begin before 2019 ends.

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