Indian SUV to Ride Global Streets!
Indian automobile maker Mahindra & Mahindra has some big dreams, as the company plans to compete in the global market now. With the success of its new SUV named XUV 500, Mahindra & Mahindra has taken some strong initiatives to launch the XUV 500 out of the boundaries of its home land, India!
Mahindra & Mahindra is a subsidiary of the Mahindra Group, which is a multinational corporation based in India, and functions in over 100 countries. Mahindra and Mahindra (also called M & M) is an automobile manufacturing company, which had been producing and selling only in India, but now is spreading its horizons to other countries as well. Mahindra has already planned an investment of around $120M for the this purpose. Also, the company has taken over Korean automobile company SsangYong in order to extend its reach to the countries where it has no direct contacts yet.
M & M launched its new SUV XUV 500 a few months back in India, where it saw huge success. The SUV is priced quite adequately for the Indian markets, and comes with quite a number of amazing features. The vehicle features a 2200cc CRDi diesel engine, which is capable of delivering amazing fuel efficiency for a vehicle of this size. You will be able to drive for 15kms with the help of every litre fuel you have. The engine can thrust the car from rest to a speed of 60 miles per hour in less than 12.5 seconds, and the top speed attainable is 110 miles per hour. Considering the interiors and other features, the XUV 500 is quite impressive! You will find a touch screen entertainment panel at the front, and there is a driver information system as well. Safety features include hill ascent and descent control, accompanied by an efficient ABS system. M & M’s designers have done a great job with designing as well. The vehicle looks quite aggressive and bold, and makes the experience of driving an SUV quite exciting!
As per M & M’s plans, the first country whose streets are to be conquered by the mighty XUV 500 is South Africa. The company has also made many other arrangements besides taking over the Korean car maker and the huge investment. These arrangements include establishing relationships with overseas companies and suppliers. Also, the company has been carrying out tests in a number of different parts of the world, analyzing the vehicles competency for the global markets. These tests have also included different climatic conditions. Plans of expanding to other continents like Australia, Europe and South America have also been made. The company does seem to have big dreams regarding the XUV 500!
Mahindra & Mahindra, with its solid plans and excellent approach, has certainly set up a huge example for other home land based car makers both based in India and elsewhere.