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Limited Edition Toyota Supra Gets Double Mark Up Pricing From Dealership

toyota supra launch edition (1)

The new Toyota Supra is one of the hottest things arriving in US dealerships this year. It comes with a Launch Edition model that’s only limited to 1,500 units globally. Some merchants are taking advantage of its rarity by offering it with a mark up nearly double its price for a quick profit.

toyota supra launch edition

In a posting at Jerry’s Toyota in Baltimore, Maryland, the dealership was seen selling the Toyota Supra Launch Edition under a $100,000 price tag. That’s nearly double the MSRP of the car at $57,975.

Jerry’s Toyota is yet to comment on the matter. However, Toyota’s Senior Manager of Product Communications Nancy Hubbel revealed that dealers are free to set the final price on their products. She said that their company can only monitor the sales prices and consult their dealers when necessary. For short, they have little or no control at all on the massive markups.

2020 Toyota Supra Launch Edition at a Glance

There’s a lot to be desired in the new Supra. The sporty design of the car features an angular nose, faux air inlets, aggressive creases, false cooling ducts, triple grille look, LED lights, rear spoiler, wide wheel arches, huge brake light, and twin exhaust tips. The Launch Edition ups the ante with unique trim elements like red mirror caps.

Inside, the car is rigged with components found in the cockpit of the BMW Z4 like the iDrive controller, digital instrument cluster, and 6.5-inch screen (with an optional 8.8-inch touchscreen replacement). In addition, it is fitted with adjustable bucket seats, optional 12-speaker audio system plus high-quality leather and carbon fiber insert on the dashboard and central console.

Beneath the Supra’s hood is a 3.0-liter inline-six engine with 335 hp and 365 lb-ft of torque matched to an eight-speed automatic transmission. The setup pushes the car from 0-60 mph in just 4.4 seconds while its max speed is capped at 155 mph.

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