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BMW Prepares to Challenge the Tesla Model 3

bmw 3 series plug-in hybrid

The Tesla Model 3 is set to be revealed this month. Looming in the scene is BMW with its plan to launch an all-electric sedan to take on the company led by Elon Musk.

According to Trusted Reviews, citing German publication Handelsblatt, BMW has set its sights on introducing a car that will rival the Tesla 3 and the company will reveal it at the Munich Auto Show in September.

The Tesla Model 3 challenger will come from the 3 Series range of BMW. The fully-electric sedan will be the company’s first in its bid to enter the electric vehicle segment of the market, which is dominated by Tesla.

The source claimed that the electric 3 Series will have a range of at least 400 kilometers. No other details have been revealed yet though. It should be noted too that BMW had not released an official statement about the matter so take this with a grain of salt.

At present the BMW 3 Series saloon car has a starting price of £25,740. An electric variant of the vehicle might cost more than that due to the cost of developing and manufacturing one. Add to that the expenses of sourcing parts like the battery and electric motor. On the other hand, the German luxury automaker might not jack up the value of the coming EV too much so that it will be competitive with the pricing of the Tesla Model 3.

The BMW 3 Series has been in production since 1975. The product is the entry-level luxury car of the German automaker. The vehicle is currently in its sixth generation model.

A plug-in hybrid model of the 3 Series was introduced last year. The car has gained good reviews so for its design and easy-to-use features. We think it is just right for BMW to follow up on its success by producing its new EV under the 3 Series platform.

BMW 300e Hybrid Model Added to the 3 Series Lineup

BMW 300e

The plug-in hybrid BMW 300e iPerformance is part of the brand’s 3 series lineup, albeit this one offers the option to be driven on battery power alone for a limited distance.

The 300e iPerformance comes with a four-cylinder gasoline engine with TwinPower Turbo technology mixed with eDrive technology from models like the BMW i3 and BMW i8. It can deliver up to 250 horsepower and more than 200 pound-feet of torque.

The 3 Series has already upped the bar for performance and fuel economy in the past, so it’s no wonder that the hybrid is even challenging these levels. Aside from the electric system plugged into the 3 Series to ensure even weight distribution and energy savings, the 330e iPerformance will also feature the ChargeNow—BMW’s service that offers more than 30,000 charging points in 22 countries.

The car has a high-voltage battery that is made up of lithium-ion cells. It has a total capacity of 7.6 kWh (gross)/5.7 kWh (net), which enables the car to go as far as 40 kilometers, making it the perfect car for city dwellers and commuters.

While taking a break, the car can be charged from either a conventional domestic power socket or a BMW i Wallbox with a charging power of 3.7 kW. This can full charge an empty battery in two hours and 12 minutes. From a domestic power socket, a full charge will take three hours.

In terms of exterior designs, there are only two changes in the BMW 330e iPerformance. First, there’s a small door on the driver’s side front fender for the charge port of the onboard lithium-ion battery. Second, there’s the lower insert on the rear fascia for the dual exhaust outlet.

Inside, you can expect the center console to have additional drive programs such as the AUTO eDRIVE, MAX eDRIVE, and SAVE BATTERY.

The 330e will go on sale this summer with a starting price of $43,000.

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