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Future of Aston Martin Rides on the DBX SUV

aston martin dbx

The Aston Martin DBX is its maker’s entry into the luxury sport utility vehicle market. From a company that has specialized in supercars over the years, it is all-new territory for them. However, analysts think that the brand’s entry to the niche is worth all the risk and the new product might be the saving grace of the automaker.

According to Bloomberg, Aston Martin has lost three-fourths of its value since its initial public offering in October 2018. The problem has been attributed to the poor performance of the much-hyped Vantage, DBS and DB11 Volante cars in the market. This caused the company to publish financial warnings and they have been pushed to invest more in the business to stabilize it. The event also landed Aston Martin in the list of the worst-performing big companies in the UK during that period.

The British brand recovered a bit, thanks to its sale of six DB4 GT Zagato Continuation supercars that yielded £2 million each in profits. However, that’s still not enough, so the coming of the DBX might change its fortune.

Aston Martin is looking to capitalize on the popularity of luxury SUVs, particularly in big markets like China and Russia. The company is looking for a boost in their marketing as well in the coming James Bond film titled “No Time to Die”.

Daniel Craig reprises his role as Agent 007 upcoming movie. As Aston Martin cars have been one of the mainstays in the franchise, some of its vehicles like the DB5 and Valhalla will be featured there. The $189,000 Aston Martin DBX will take the spotlight also to promote it to buyers.

Major details about the Aston Martin DBX are yet to be revealed but what we know so far is that it will get Mercedes-AMG’s 4.0-liter biturbo V8 engine. The unit will let the SUV produce up to 542 hp and 516 lb-ft of torque.

With the DBX in its offerings, Aston Martin is targeting to improve its annual production to 14,000 vehicles on its way to 2023. That’s more than double than their performance last fiscal year.

Furthermore, Aston Martin CEO Andy Palmer said they are looking to attract customers who want an upgrade from their Range Rovers and Porsche Cayennes with the DBX.

Aston Martin Reveals DBX As SUV Name

aston martin dbx (1)

The Aston Martin DBX SUV is on its way and the company wants everyone to know that it can drive on dirt. It’s official and we’re bound to see the new SUV in the last quarter of 2019.

Aston Martin revealed photos of the prototype and they all featured the one thing we think the automaker wants us to know—that it’s going to be good off-road and off the pavement. It’s good to see that Aston Martin eventually decided to put rear doors on the SUV, something different from what we saw on the concept revealed in 2015. The rear doors made the DBX look like a conventional SUV but the front end will take care of making the DBX look as unique and interesting as it could.

The most obvious feature of the DBX is the V8 Vantage-style grille, which is considered to be the most outlandish feature of the Vantage. It certainly is memorable on the Vantage, though we’re not sure yet how it will look on the DBX. The grille has a gaping feature that’s lined with red paint, making the DBX look like a catfish. Fortunately, this isn’t the production version yet so we’re bound to see more changes in the future.

On the sides, it looks like a conventional SUV, too, though it gets funky on the rear thanks to two spoilers out there—one extending from the roof and another ducktail-looking thing coming out of the hatch.

For testing purposes, the prototype is being put through a Welsh rally stage, one of the many environments on which Aston said it wants the DBX to excel. Of course, this is going to be tested on the Nurburgring, too, but the DBX should encounter no problem with that.

The DBX will be built at Aston’s new St. Athan facility in the UK. Although dubbed as the Home of Electrification, we doubt that there’ll be an electrified version of the DBX. We can expect a hybrid but that’s about it.

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