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Mercedes-Benz Is Planning A Sub-Brand For Electric Models


Recent reports have indicated that known luxury car maker Mercedes-Benz is gearing up to build an entire sub-brand for electric vehicles, following the success of Tesla’s luxury EVs. It seems the German automaker wants to cash in to what was once perceived to be merely a hype tech geeks, engineers and moguls have created.

Last June, Dieter Zetsche, CEO of Mercedes-Benz’s parent company Daimler, said that the automaker plans to introduce its first EV at the Paris Motor Show in October. According to reports, the model would be a direct competition to the Tesla Model S, and will have a 310-mile range either to meet or exceed what the Tesla model can deliver.

Expected to be built in Germany, Merc’s new EV will carry whatever moniker the automaker conceives to challenge BMW’s i label.

Tesla’s Model 3 currently has 373,000 reservations, so it’s fairly obvious this is not merely a trend. Mercedes wants to capitalize on that interest, and the timing now is just about right.

But to get to that point, the company has to invest extensively in research and development toward EVs. This is in part of the German automaker’s larger plan to boost its R&D spending from $6.3 billion in 2014 and $7.3 billion in 2015.

Passenger cars are not the only vehicles Daimler is looking to turn into electric-based. The Urban e-Truck prototype has proven that electric distribution is already a must in deliveries within the city.

Mercedes-Benz is not exactly oblivious of what Tesla has been doing. Its parent company Daimler has invested heavily in Tesla, and in fact earns a 10-percent stake in Tesla Motors in 2010, though its remaining 4 percent was sold in 2014.

It has even purchased Tesla batteries for the B-Class Electric and Tesla was the one that developed the whole propulsion system for the early version of Smart Electric Drive.

The 2017 Rimac Concept_One Is Coming

rimac concept_one (1)

Do you remember the E-Runner Concept_One, a joint effort by Japanese racing driver Nobuhiro “Monster” Tajima and Croatian EV-builder Rimac Automobili, during last year’s 2015 Pikes Peak International Hill Climb “Race to the Clouds” event?

According to TopSpeed, the group decided to release a production version of the Concept_One since electric vehicles seem to be on the rise. This would actually work considering the positive feedback from last year’s auto event.

But more than just being an electric car that makes use of today’s innovative technology, the Rimac Concept_One promises to have a gorgeous styling, crafted interior and affordable pricing.

The road wasn’t easy for e-cars the past years. The public has yet to welcome these cars, and Rimac took five years to create a production-ready Concept_One. Back in 2011, Rimac announced the idea of creating a mass produced Concept_One with four ground-up redesigns.

Everything on the car was developed and manufactured by Rimac, and the production version would probably boast of the same. Mate Rimac, CEO of Rimac Automobili, said that the company’s goal is to create an electric version of existing supercars. He wants to create a technology that would make the supercar even better on every front—speed, entertainment and efficiency.

Rimac is aiming to create the “supercar” of the 21st century.

Unlike other electric cars, the Rimac Concept_One actually looks aesthetically better than even some regular sedans. It is modern, futuristic, sleek and bold. If you look at it closely, you can even begin to imagine the concepts taken from Jaguar F-Type and XJ220, the Noble M600, a Bugatti, and the Koenigsegg Agera.

The Concept_One would have 1,072 horsepower and 1,180 pound-feet of torque with 0-62 mph in 2.6 seconds, 0-124 mph in 6.2 seconds, and 0-186 mph in 14.2 seconds. It would also have a max speed of 221 mph.

Pricing for the Rimac Concept_One is approximately 850,000 euros or $936,445.

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