Tag Archives: Maybach
We might have dreamed about it until the day came. It was quite hard to imagine that the luxury SUVs have finally arrived. The three-pointed star marque has once again hinted that it might join the ultra elite group of carmakers with a Mercedes-Maybach SUV.
Merc is the latest in the long line of luxury carmakers that bit into the trend. Bentley has the Bentayga. Rolls Royce has the Project Cullinan. Lamborghini has the Urus by 2018. Aston Martin has a plan based on the DBX concept.
However, a Merc official said that although Mercedes is willing and even able to build a luxury SUV, it cannot be done on the current platform. So, if ever Merc does build a luxury SUV, it would be on the next generation platform.
This makes sense, of course, since Maybach’s release, which was based on a completely different portfolio than the previous version, has been widely successful in places like China.
In China, the automaker sold more of the new long-wheelbase Mercedes-Maybach S-Class in a month than it was able to do so during the old Maybach’s “best year.” This renaissance was the push Merc needed in order to plan ahead again.
An SUV based on this current lineup is a wise decision, especially because the SUV has been slowly catering to Merc drivers as well. Since bringing back the M-Class in 1997, the SUV segment has been successful.
Ola Källenius, a Merc board member, said there is an unbroken trend in SUV because people love the high seats, sporty image and all-around usefulness for outdoor adventures. He believes the SUV trend will continue in years to come.
In Mercedes, 30 to 40 percent of the portfolio are SUVs, which Källenius said all carry the Mercedes imaging, meaning there’s no actual conflict in creating a Maybach SUV.