Tag Archives: mirai
Toyota Motor Corp said during the 2017 Shanghai Auto Show that it will begin testing its hydrogen fuel cell cars in China by October. The move is for the company evaluate the feasibility of bringing the Mirai in the giant Asian country’s market.
According to Reuters, Hirohi Onishi, Toyota’s head of business in China, revealed that the automaker is planning to construct a hydrogen fuel station in Changshu City in the eastern part of Jiangsu province during the testing phase. He stated that promotional activities will be made in line with the arrival of their product in the country to gauge how receptive are the Chinese consumers to the vehicle.
The Japanese brand finds putting the hydrogen fuel cell-powered Toyota cars in China challenging though. Automotive News reported that there are only five hydrogen stations in the country. The facilities are centered around the cities of Beijing, Shanghai and Guangzhou. The Toyota station would be the first in Changshu.
Presently, the Toyota Mirai is sold in Japan, United States of America and Europe. From the said regions, the company has sold 3,000 units of the car. Australia, United Arab Emirates and Canada will also be the location of the other testing areas for the hydrogen fuel cell Toyota cars.
Lately, the Chinese government has implemented strict measures to curb the alarming pollution in the country. As a result, more automakers are investing into bringing their electric cars in that location. Recognizing the strong demand for EVs, even luxury car makers like Mercedes-Benz and Audi are taking their game into the electric car segment of the Chinese market.
With such a stiff competition looming in the electric car business, it remains to be seen how the Mirai will be received by China’s consumers. Everything will be made clear once it arrives in the Chinese roads for testing.
Customers may not be seeing the new Toyota Mirai in showcases anytime soon, but they can expect value pricing for the new model year. For 2017, Toyota is offering competitive and flexible price scheme options for the Mirai. This gives drivers an opportunity to be a part of the automotive industry.
The Mirai hydrogen fuel cell electric vehicle mixes hydrogen and oxygen to create the electricity that powers the vehicle onboard. The car also emits nothing but water vapor, which make it environment friendly and fuel- and power-efficient.
Furthermore, the vehicle has zero emission with an EPA estimated driving range of 312 miles. It refuels in around five minutes too.
The Mirai has an MSRP of $57,500 plus an $865 destination fee. But the good news is that Mirai owners may qualify for an $8,000 federal tax credit and $5,000 potential California rebate, as well as an access to the covered California HOV carpool lane.
Toyota furthered their Mirai trailblazer support program for eligible and qualified customers. The program aims to enhance the purchase and ownership experience by offering it for Lease, which is $349 per month for 36 months with a $2,499 due at signing. It comes with 12,000 per year mileage allowance.
There is the Trailblazer APR Support as well—0% for 60 months or 1.9% for 72 months, and the Trailblazer Purchase Support of $7,500. These charges exclude official fees, taxes and dealer charges.
The 2017 Mirai will bring a new color option called the “Atmospheric Blue” which should complement the existing Celestial Black, Elemental Silver and Nautical Blue Mirai color choices of the model.
The car continues to offer a comprehensive ownership experience, which boasts a range of world class services–three years worth of complimentary fuel, Safety Connect and Entune, three years of 24/7 customer call support, Mirai Complimentary Experience for seven days each year for three years, and standard Toyota Care.