Tag Archives: Phantom
The 2018 Rolls-Royce Phantom has been spotted testing on public roads. This only confirmed that the seventh-generation Phantom, first launched in 2003, is finally on its way to the market.
Here are the things we learned about it based on a report:
1. It Will Have a New Aluminum Spaceframe Architecture
For the 2018 Phantom, Rolls developed an all-new aluminum spaceframe architecture that will be the basis for the entire lineup of the new Phantom.
The British auto company said that architecture is variable in size and ride height because it has to consider a list of other models, which will include coupes, sedans and yes, even an SUV.
The new frame will be lighter than the previous one, which was also an aluminum spaceframe. This means that the Phantom will have better dynamics compared to the outgoing model that weighs over 5,600 pounds.
The new architecture is expected to be considerably lighter than the previous one, also an aluminum spaceframe. Less weight should aid the new Phantom’s dynamics, given that the outgoing model weighs in at over 5,600 pounds.
2. Its Exterior is More Muscular
This new Phantom’s design will be evolutionary because the designers made it more muscular than the current car, and compared also to other models in the same segment. This muscular design is especially obvious at the rear, as well as on the modern touches such as LED headlights (rumored to be laser lights) and front bumper air curtains.
3. Its Interior is the Same as a BMW
Based on the spy shots, the interior elements of this new Phantom are test units similar to the BMW Group parts bin. The round air vents and leather-bound lower center console, however, are new items.
4. It Will Not Have a Hybrid Model
Because of it will have less weight, Rolls will be setting aside plans of an expected plug-in hybrid model, which would have to feature a large battery.
Come 2018, you’ll get to know the new Rolls Royce Phantom, which is the eight generation of the luxury kingpin. But for now, here’s your first look at it.
Rolls Royce has just released images of the aluminum steel that will compose the 2018 Phantom. The company wants to make sure customers know the Phantom is making “excellent progress.”
Rolls Royce didn’t give details about this new aluminum steel, though we do know it will be the foundation not only of the next-generation Phantom but also of RR’s upcoming SUV, currently codenamed “Cullinan.” This will also be used for future Rolls Royces.
The new architecture of the automaker will have access to BMW’s myriad of next-generation driving technology, so there’s much to expect from this new Phantom. But why is this news important again? Rolls Royce announced earlier this year that the production of the current, seventh-generation Phantom, introduced in 2013, will be coming to an end.
Of course, before that happens, Rolls Royce will build a series of special edition Zenith models to commemorate the old Phantom.
Fortunately for Rolls Royce, the demand for the would-be Phantom predecessor hasn’t slowed even for a bit. In fact, Rolls Royce boss Torsten Muller-Otvos said that the announcement of the discontinuation of the production upped the demand even more. People are suddenly interested in the Phantom VII.
This clearly demonstrates that Rolls Royce’s customers remain to be those who prefer luxury and exclusiveness over purchasing mass-luxury brands.
The Phantom was launched more than a dozen of years ago, but the models have undergone basic updates over the years. These updates included a refresh for the 2013 model, and there have been a number of bespoke special edition models too.
Production for the current Phantom will end on December 31, although there are still units available until “well into” 2017.