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Mercedes-Benz X-Class Pickup Truck Gets Axed From Production Line

Mercedes-Benz Concept X-CLASS / Artipelag / Stockholm 2016

For a vehicle that just made its debut in 2017, the Mercedes-Benz X-Class luxury pickup truck is relatively new in the automotive scene. Before it could even get a mid-cycle facelift though, its maker officially announced that it will be axed from the production line this year.

In 2019, Mercedes managed to deliver 15,300 units of the X-Class worldwide. However, the numbers fell by 1,400 units compared to its sales between 2017 and 2018. The figures may be impressive for a niche product, but these failed to impress the Daimler board. As a result, they have decided to strike down their future plans for the pickup. As of the moment, those who will visit the website of Mercedes will already notice that the X250 and X220d models of the vehicle have been removed from its online configurator. Only the X35d, a V6 diesel version of the auto, is available on the site.

Mercedes also revealed that the X-Class is only important in some markets like Australia and South Africa. There used to be a plan that the vehicle will be assembled in Argentina for South American buyers too but it was scrapped citing that it was no longer “economically viable”.

The company explained that the pickup was just too expensive compared to its rivals and the vehicles whom it shares underpinnings, namely the Nissan Navara and the Renault Alaskan. Crunching the numbers, the X-Class starts at €48,790 in Germany, which is €16,000 more than the price of the Navara and €4,000 up against the cost of an Alaskan.

The days of the Mercedes-Benz X-Class are numbered. Mercedes will discontinue the unit in late May of 2020.

Daimler Plans to Drop the Mercedes-Benz X-Class Pickup from the Production Line

Mercedes-Benz Concept X-CLASS / Artipelag / Stockholm 2016

Daimler AG, the parent of Mercedes-Benz, earlier warned investors about a slump in its profits in 2019. As a way to prevent further losses, the company is planning to focus on its key products and drop some of its underperforming models in the market. With the low sales of the Mercedes-Benz X-Class, it has become a target in the automaker’s streamlining efforts.

The future of the X-Class now looks bleak despite the warm welcome it received from critics during its unveiling. Based on a report by Automotive News Europe, the Mercedes pickup truck has been struggling in the market. Only 16,700 units were delivered to customers since its rollout in dealerships. The figures also failed to generate enough income for the luxury brand. As a result, insiders revealed that the production of the model might be halted by its maker soon.

Another key issue in the X-Class is its pricing. The pickup’s starting price is at €37,294, and the V6-equipped variant begins at €48,790. The numbers are way too steep compared to its competitors such as the Volkswagen Amarok, Ford Ranger and even the Nissan Navara, which it shares a platform with.

The X-Class recalls plaguing Mercedes could play a role in the axing of the pickup too. The first was a software problem in the tire monitoring system of the auto. The next involved the braking system of the vehicle.

Although the information is yet to be confirmed, the problems surrounding the Renault Nissan Alliance partnership with Daimler could also be put into the table during the evaluation process. Previously, the same source claimed that Ola Källenius, the new CEO of Daimler, no longer plans to renew the said cooperation. Instead, he plans on focusing on the company’s partnership with rival BMW.

Mercedes was keen on expanding the X-Class range by introducing a V6-powered version of the unit. A V8-engined variant was put into consideration as well. However, with the unfortunate developments surrounding the product, all plans might be scrapped for good.

Prior Design Takes a Shot at the Mercedes-Benz X-Class

mercedes-benz x-class by prior design (2)

Pickup trucks used to be more inclined to their utilitarian nature. However, with the tight competition in the market, automakers have brought up their game to put more exciting features in them. The Mercedes-Benz X-Class is the three-pointed star brand’s entry in the automotive landscape and it is considered to be a catalyst for a new niche in the market, which is the luxury pickup truck segment.

The Mercedes-Benz X-Class has the same platform as the Nissan Navara. However, it has successfully distanced itself from it because of the nice luxury touches that Mercedes integrated into its design. However, for those who are looking for more out their X-Class, Prior Design just introduced a new custom body kit for the vehicle.

The cosmetic upgrades provided by Prior Design to the Mercedes X-Class include a revised front bumper with large air vents, LED DRL strips and front lip spoiler. The front chrome radiator grille is also replaced by a blacked-out design. Then, the wheel arches are extended too in order to give the pickup a more aggressive look. Going around the back will reveal a rear diffuser and new exhaust tips.

So far, the changes offered by Prior Design to the Mercedes X-Class are only limited to its exterior. For those who want to get a sportier cabin, they will just have to wait for the AMG styling kit made specially for the pickup, which will come out soon.

The Mercedes X-Class is highlighted by its 3.0-liter V6 model with 254 hp and 406 lb-ft of torque. The power of the auto is distributed to its four wheels via a seven-speed automatic with shift paddles. The acceleration of the pickup from zero to 60 mph is somewhere below nine seconds and its top speed is over 125 mph.

Check out some of the pictures of the Mercedes-Benz X-Class with the Prior Design treatment in the gallery below:

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