The word "Volkswagen" literally means "peoples car". By the 1950's VW was exporting vehicles all over the world. Although today VW own around 10% of world market share, their sales in the U.S. have been disappointing constituting less than 2% of the market. In addition due to effects of currency fluctuation and VW having to import the majority of its parts from Europe, VW has been consistently losing money on U.S. sales. However, that is about to change with Volkswagen announcing plans to build a new manufacturing plant for the North American market in Chattanooga, Tennessee, to commence operations by 2011. The Volkswagen group consists of several brands - VW, Bugatti, Audi, Bentley and Lamborghini. However it is important to note that recently Porsche purchased a controlling interest in the Volkswagen group and it is currently unclear what changes will be made over the next few months. To boost sales in the U.S., VW are offering no cost servicing for 3yrs/36,000 miles on all 2009 registered vehicles and no money down special leasing deals. Volkswagen's innovation in engine design with the new range of dual charged (turbocharged and supercharged) TSI engines has led to many awards such as the "International Engine of the Year Award". This type of engine design allows VW to use smaller capacity engines without compromising on power and torque outputs. TSI engines are amongst the most efficient in the world and the timing is perfect poised to overtake the US markets.