Ford And Mahindra To Come Out With New Crossover And EV
Something is finally coming out of the partnership between Ford and Mahindra that was inked way back in September 2017.
According to reports, the two brands are partnering to come up with a crossover and an electric vehicle. But don’t make the mistake of thinking that the planned crossover has anything to do with Ford’s plans in the same segment. Simply put, Ford wants to put its mark in the Indian auto market.
What we now understand about the agreement on the SUV is that Ford will be doing majority of the work using Mahindra’s equipment, which interestingly included the platform on which the SUV will be built on. This means that Mahindra, even as a partner to Ford, will stay out of the plans in producing the 2020 Bronco.
Aside from the SUV crossover, the two companies are also producing an electric vehicle to compete with the likes of Tesla. Although details are still unknown, this could be a huge stepping stone for Mahindra to finally sink its teeth on the US market, either under its own name or the sub-brand Pininfarina. Mahindra already has headquarters in Detroit, Michigan, so the first step has already been casted.
Mahinda previously reiterated its plan to make its presence known in the US market. An EV made in collaboration with a beloved American company, Ford, could be the linchpin that will make that happen.
Ford and Mahindra are working on a lot more than a crossover and EV. Those two are just part of the grand scheme of things, which include developing new initiatives and technologies that could open the door for future projects in the US and in India.
Jim Farley, Ford’s executive vice president and president of Global Markets, said that his company’s aim is to offer the best vehicles that will fit the lifestyles of the Indian market.